They bought some workshop equipment from Sears and launched a giftware business in their garage, making items such as bowls, mirrors and clocks out of plastic. Lord, author of “Forever Barbie: The Unauthorized Biography of a Living Doll,” called Barbie the most potent icon of American culture of the late 20th century. I couldn't be more pleased. In 1997, Ruth was inducted into the Junior Achievement U.S. Business Hall of Fame. Handler, Ruth (1916-) Mattel, Inc. Overview. 2:39. Née Ruth Mosko, dans une famille juive polonaise émigrée aux États-Unis, elle épouse Elliot Handler, avec lequel elle fonde en Californie, à la fin de la Seconde Guerre mondiale, l'entreprise de fabrication de jouets Mattel. She is survived by her husband of 63 years; her daughter, Barbara Segal; one brother, Aaron Mosko of Denver; five grandchildren; and one great-grandchild. By 1980, sales of the Nearly Me artificial breast had surpassed $1 million. Ruth's cause of death was complications from surgery. Now, with Joe Biden and Democrats taking power, no state is more influential in setting a policy agenda. “I didn’t make a lot of money in it,” she said of the prosthetics business. The Barbie Story -- Interview With Ruth Handler and Elliot Handler, Mattel Co-Founders - Duration: 2:39. “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be,” Handler wrote in her 1994 autobiography. Over the years, the toy inspired Barbie clubs, conventions, magazines and Web sites. American. Ruth Handler was born on November 4, 1916 in Denver, Colorado, USA as Ruth Marianna Mosko. Ruth Handler, 85, the entrepreneur and marketing genius who co-founded Mattel and created the Barbie doll, one of the world's most enduring and popular toys, died April 27 at a hospital here. Explore Ruth Handler's biography, personal life, family and cause of death. She later attributed her downfall to her illness, which she said caused her to be “unfocused” about a massive corporate reorganization she had begun. Ruth Handler Co-owner of Mattel Inc. Born Ruth Mosko, she was the youngest of 10 children of Polish immigrants who settled in Denver. Her high school boyfriend, Elliot Handler, followed her west and married her in 1938. “For most baby boomers, she has the same iconic resonance as any female saints, although without the same religious significance.”. Élargissez votre recherche dans Universalis. In 1996 Barbie dolls and Barbie paraphernalia generated $1.7 billion dollars in. In 1991, Handler sold the company to a division of Kimberly-Clark. Although Barbie was mocked as a bimbo, her creator was ahead of most women of her generation, juggling career and children in the 1950s when the ideal woman was someone more like the cheerful and industrious television housewife Donna Reed. Founded: 1945 "When I conceived Barbie, I believed it was important to a little girl's self-esteem to play with a doll that has breasts. She finally found someone who made prosthetic breasts, but they were little better. Handler brought the doll home to Mattel’s designers and ordered them to draw up plans and find a manufacturer in Japan who could produce it. Her mother’s health was so frail that Handler was raised by an older sister. Inscrivez-vous à notre newsletter hebdomadaire et recevez en cadeau un ebook au choix ! Services are scheduled Tuesday at 2 p.m. at Hillside Memorial Park and Mortuary, 6001 W. Centinela Ave. She worked as a secretary at Paramount Studios while he studied industrial design at the Art Center School of Design in Los Angeles (now Art Center College of Design in Pasadena). Breasts, but not to make toys discovered the book was autographed dated... Is still one of the future ” of Mattel Barbie dolls and Barbie paraphernalia generated $ 1.7 billion in... 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